NEUW
branding excluding logo

Neuw is a modern brand inspired by vintage denim and the culture around denim founded by Richard Bell, Steve Little and Par Lundqvist in 2009.  Named after Nieuwlandstraat, the street in Brussels where it all began, the brand disrupted a tired market with a range that respected denim heritage whilst embracing the future. As a fiercely independent brand, Neuw Denim rebelled against corporate greed with a bold product range, brand identity and a brand philosophy which is centered around adapting traditional silhouettes for a contemporary clientele.